This year marks three important anniversaries for everyone’s favorite reindeer. In 1939, advertising copywriter Robert L. May wrote Rudolph the Red-Nosed Reindeer at the request of Chicago’s Montgomery Ward department store. The retailer wanted to use the story in a promotional booklet for its customers. That year, Montgomery Ward distributed over 2 million copies of the booklet featuring the story of Rudolph. A new 75th anniversary edition of May’s original rhyming story was just published with beautiful new illustrations by Antonio Javier Caparo. This oversized book’s rich illustrations make it a great way to share this version of Rudolph’s story.
Ten years later, May’s brother-in-law Johnny Marks adapted the story into the unforgettable song, and Gene Autry's recording topped the charts in December 1949. From there, Rudolph’s popularity skyrocketed. Then, on December 6, 1964, a new Christmas tradition was born. That night, Rudolph the Red-Nosed Reindeer first aired on NBC. The stop motion animation TV special narrated by Burl Ives now airs on CBS each year, and watching it has become an annual tradition for many families.
To celebrate the 50th anniversary of the animated TV special, two new books have been released featuring its familiar plot. Thea Feldman’s retelling of the story combined with Erwin Madrid’s illustrations, which are very similar to the TV special’s art, make Rudolph the Red-Nosed Reindeer: The Classic Story a sure bet for die-hard Rudolph fans. Families with younger children may prefer Rudolph the Red-Nosed Reindeer: Special Edition Pop-up Book. This shorter version of the story with large-scale pop-ups using movie stills to capture memorable scenes from the TV special will become a family favorite.