A recent book to hit our children’s nonfiction shelves features an arresting cover image: a familiar red octagonal stop sign shape with the unexpected imperative “Go.” This also happens to be the title of renowned book cover designer Chip Kidd’s volume for the younger set, Go: A Kidd’s Guide to Graphic Design. The text for this highly creative book begins right on the inside cover, grabbing readers and plunging them headfirst into the influence of graphic design.
Go teaches as much by example as it does by narrative. Kidd takes the reader on a vibrant, visual field trip through the real world, where we make choices based on the design choices of others. A soda can label, baseball, remote control and a hand-lettered chalkboard are examples of everyday items that are influenced (and influencing) by design. A timeline takes us carefully through high points in the history of graphic design, with pithy comments relating to the accompanying illustrations. Did you know that the familiar smiling logo for the children’s toy Colorforms is an example of the simplicity of Bauhaus?
Never preachy, never boring, Kidd is the best art teacher you’ve never had. He takes on subjects like scale, focus, image quality, color theory and positive and negative space, bringing them to life in a memorable way. A fascinating chapter on typography, including a history of 30 different fonts, is set in the fonts themselves. Content gets its due (“form follows function”), as does concept (“your idea of what to do”). A final section is devoted to design projects, inviting readers to put what they’ve learned to use. Kidd encourages readers to share their creations online.
Go is one of five nominees for The YALSA Award for Excellence in Nonfiction, to be awarded by the Young Adult Library Services Association, a division of the American Library Association, at the end of January 2014. This book is highly recommended for not only older children but also for teens and adults as well.