The darling daughters of Downton Abbey would surely have shopped at Selfridge’s, England’s first modern department store. In Shopping, Seduction, & Mr. Selfridge, Lindy Woodhead transports readers to a bygone era when nattily dressed ladies and gentlemen made shopping an event. Woodhead also shines a light on the man behind the mannequins, the inimitable Harry Gordon Selfridge.
Selfridge began as a stock boy working at Marshall Field’s in Chicago and eventually became a partner in that established business. His dreams were big and at the turn of the century he was able to make his magic happen in England. He wanted to bring to London a store that was unrivaled in extravagance. It took several years, but London’s first dedicated department store built from scratch opened in a halo of hype. The publicity was well-deserved, as the store really was larger than life. With six acres of floor space and every conceivable amenity, Selfridge’s was a legacy to limitless luxury. There were elevators and a bank, an ice skating rink and a restaurant with a full orchestra. Shopping was like an entertainment at Selfridge’s, where regular customers could mingle with celebrities such as Anna Pavlova and Noel Coward.
Woodhead tells the story of the retail revolution of the early twentieth century, but also focuses on the rise and fall of one visionary, but ultimately doomed man. Selfridge’s life was as large as his store and filled with mistresses, mansions, and money. This is the fascinating true story that inspired the Masterpiece series Mr. Selfridge, starring Jeremy Piven, currently airing on PBS.